Camel Lights' new packaging
UPDATE (04/01/08): Great coverage of this over at Brand New.
My roommate smokes Camel Lights and he has been for awhile. It’s a pretty iconic package design, one that’s remained roughly the same for a long time. (Click the pic at left for an ad from the mid-’40s featuring Doris from Miracle on 34th Street.)
Either way, Camel went and redesigned the packaging, otherwise you probably wouldn’t have a post on here from me. The two versions, old and new, are below.
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I actually don’t think the redesign is bad. I kind of like the new emphasis on the blue, I like the way the “Camel” name brand circles around the top, utilizing its original arch in a creative way (the circle is sweet, too). I can only imagine people won’t like it, though, because it’s not the iconic packaging it always has been. Compare the packaging from the ad to the now second-most recent design above on the left.
I think it’s a pretty good redesign too. Not too much of a change. But I hate cigarettes and I wish they would disappear from this world, that is all.
It’s like Disney restoring those classics. More vibrant.
I like the new design and I agree with Kathleen that it’s not that much different from the orginial design. The new look makes it pop.
Blech. On. Cigarettes.
[...] 5′8″—I’m here to make a mess of you. And for anyone curious, unlike the new Camel cigarettes, the packaging does not dictate a change to the original taste of the [...]