Introducing the… Oklahoma City Outlaws

UPDATE, 08-19-08: Rumor has it they’re going with Thunder. While it’s not the worst name in the world, it’s certainly not as cool as Outlaws. When I hear “thunder” I immediately think of “thunder thighs”—and that’s not a good thing.

A while back, I made a post about the design contest over at Uni Watch to create a new brand identity for the new Oklahoma City NBA franchise. I mentioned that I wanted to do, and I recently finished my design.

You can view the full set by clicking on the picture at right.

Anyway, here were my thoughts:

• I went with “Outlaws” because polls had been done in Oklahoma City and Outlaws was a favorite. And since I love the Old West, I thought it was a pretty sweet name.
• I avoided guns not because I don’t like them—because I do—but more so because they’ve gotten kind of trite. That, and it’s possible gun-themed logos won’t sell as well (political correctness) .
• The Oklahomans also preferred black and gold as the colors. I actually like the colors together so I had no problem designing with those in mind.

Anyway, hope you like it! We’ll see if it’s good enough to make the Uni Watch faves.