Miller Lite’s beer awards seem to be outdated

Here’s a funny story, especially for those of us who like “crappy” beer. If you haven’t seen it yet (and I’m pretty sure most of you have), Miller Lite’s big thing is that they’ve won four beer cups or something some kind of competition they’ve won four times no one really know what they’re talking about. All their commercials are directed that way. (That and convincing you with dalmatians that their beer is better than Bud Light.) But they’ve won this cup, like, four times. It’s so important to them that with their new packaging redesign, they emblazoned it across the neck of the bottle. Emblazoned.

Anyway, turns out they don’t currently hold the title. But you know who does? Old Milwaukee Light. That’s right. OM. Frat beer of choice! Oh wait, it didn’t finish second? Or third? Nope, because those spots belong to Lone Star Light and Natural Light. Natty Light! See? And I knew all along I had good taste. Here’s Miller Lite’s response from the ubiquitous “spokesman”:

Four Gold Cup awards is a very significant achievement. Our positioning as the ‘ultimate light beer’ will not change.”

Well, Miller Lite, I would hope not. Because the only other thing you can do is pretty much shut down your brewery and call it a day. Good work guys, but Natty Light beat us this year. It’s been a good run. I guess $4 for a six-pack of 16 ouncers is what we’re missing out on. We’ll try again next year.

via Advertising Age